Project: Character Design, Brand Recognition, Stickers

Client: The River Coffee Company

Creating a steaming coffee cup character, later named the “coffee guy,” for The River Coffee Company was aimed at enhancing brand recognition with customers — and who doesn’t love a good sticker! The character was drawn in a whimsical "rubber hose" style, and utilized the six regional roast colors, along with a black and white option for versatility.

In addition to the coffee guy character, I developed "RCCo" brand emblem stickers in two styles. Together, these stickers created a fun and engaging way for customers to tag their own gear with The River Coffee Company’s brand, sharing it wherever they go.