Project: Brand Identity, Logo Design, Business Card, Rack Card, Ad

Client: Footprints Midwest Doula Services  

The objective of this project was to establish a new and inviting brand identity that would resonate with expectant parents seeking selfless care and support as they welcome their little one into the family. I aimed to create a visual presence that conveyed a “by your side” support system with trust and professionalism, helping the business stand out in a competitive market. The new brand identity needed to encompass various initial marketing materials, including a logo design, business card, rack card, and ad, all of which would effectively communicate the doula's commitment to providing a listening ear, clarifying goals for birth and postpartum, and offering undivided attention to families on this journey.

To achieve this, I developed a brand logo that incorporated deep yet relaxing colors and organic shapes, paired with strong typefaces, reflecting the essence of the doula's supportive role. The business card and rack card featured consistent branding elements, including the logo, color palette, and other brand elements, ensuring a unified look across all materials. This cohesive branding approach not only enhanced the business's visibility but also fostered a sense of connection with potential clients, ultimately supporting the growth of the doula practice.