Project: Branding, Package and Label Design

Client: The River Coffee Company

The River Coffee Company asked for a refreshed coffee bag and label design that would elevate the brand and customer experience. The new bag features an elegant black and white design, incorporating hand-drawn illustrations of coffee branches and cherries, and a bottom panel for functional space to record roasting dates and lot information.

To enhance customer engagement, fun elements were added to the side gussets with icons and phrases reading "roasted by us" and "brewed by you." The label was designed to seamlessly integrate onto the front and top of the bag, creating a cohesive look, while also providing a comprehensive label system to include essential details such as roast name, region, farm, farmer, altitude, processing, and flavor tasting notes.