Project: Branding, Package and Label Design

Client: The River Coffee Company

The Wush Wush special roast coffee container and label project aimed to create a distinctive and eye-catching design that would set The River Coffee Company apart in a competitive market during a holiday season. The goal was to capture the essence of the unique Wush Wush coffee variety, appealing to both coffee enthusiasts and casual drinkers. The design needed to convey the quality and craftsmanship behind the product while reflecting the shop's slow bar, specialty craft coffee shop and coffee roastery brand personality.

To achieve this, I developed a bold and modern label design that featured rich colors, dynamic graphics inspired by the coffee's origin, and incorporated gold and silver foil printing for an added touch of elegance. The label design included shapes derived from the shop's logo, creating a cohesive connection to their brand. Hand-drawn illustrations of coffee branches and berries were introduced to reflect the roast's origins, enhancing the overall visual appeal. Additionally, I included extra roast and origin details in the lid of the cylinder container as a circular card, providing customers with valuable information while further enriching the packaging design. This thoughtful approach not only enhanced the product's shelf appeal but also fostered a strong connection with the shop's target audience.